Does the size of a business hold any weight when choosing a supplier in these difficult times?
I think not, maybe this was the train of thought in the 90’s. The first question I would be asked by prospects was how many branches do you have and are you nationwide? Even if the prospect was only based in the North West. Like it was some sort of measure of security. I found peoples importance with the size of a business very frustrating. I have never measured a supplier’s service level or success against the size of the business.
Look at some of the large nationwide stores, Woolworths for example. I was reading this morning that a former Woolworths manager has defied the recession by reopening the store under the name Wellworths and handing colleagues their jobs back. Claire Robertson recruited 20 of her former Woolworths staf to join her new shop, nicknamed “Wellies”, in Dorchester.
She said: “Dorchester was always a profitable store. The sales were always good even though Woolworths as a company wasn’t profitable.”
So I think gone are the days of having to appear Nationwide to be accepted. Prospects are more impressed by customer references and good customer service.
As CE Services enters into its 20th year of business we are proud to be able to say “we are big enough to cope and small enough to care.”
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Great article thanks for sharing!
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